• Introduction
    • About the Course
    • Course Directors
    • Course Welcome
  • Module 1: IBD Social Netnography
    • What is Social Netnography?
    • How Can Social Netnography Help in IBD?
    • Social Media Posts
    • Main Themes from IBD Social Netnography
    • Thematic Network
    • Negative Experiences and Concerns with Biologics
    • Decision-Making Surrounding Biologic Use
    • Positive Experiences with Biologics
    • Information- and Support-Seeking from Online Community
    • Cost of Biologics
    • What Does IBD Social Netnography Teach Us?
  • Module 2: IBD Conjoint Analysis
    • What is Conjoint Analysis?
    • How Can Conjoint Analysis Help in IBD?
    • Conjoint Analysis and Biologic Decision-Making
    • Rank Ordering of Biologic Attribute Importance
    • Uniqueness of Individual “Preferences Report”
    • What Does IBD Conjoint Analysis Teach Us?
  • Module 3: IBD&me Patient Tool
    • About IBD&me
    • IBD&me Personalized Report
    • Try out IBD&me
  • CME Post-Test
    • References
      IBD
      IBD
      • Introduction
        • About the Course
        • Course Directors
        • Course Welcome
      • Module 1: IBD Social Netnography
        • What is Social Netnography?
        • How Can Social Netnography Help in IBD?
        • Social Media Posts
        • Main Themes from IBD Social Netnography
        • Thematic Network
        • Negative Experiences and Concerns with Biologics
        • Decision-Making Surrounding Biologic Use
        • Positive Experiences with Biologics
        • Information- and Support-Seeking from Online Community
        • Cost of Biologics
        • What Does IBD Social Netnography Teach Us?
      • Module 2: IBD Conjoint Analysis
        • What is Conjoint Analysis?
        • How Can Conjoint Analysis Help in IBD?
        • Conjoint Analysis and Biologic Decision-Making
        • Rank Ordering of Biologic Attribute Importance
        • Uniqueness of Individual “Preferences Report”
        • What Does IBD Conjoint Analysis Teach Us?
      • Module 3: IBD&me Patient Tool
        • About IBD&me
        • IBD&me Personalized Report
        • Try out IBD&me
      • CME Post-Test
        • References
          Main Themes from IBD Social Netnography

          The recent analysis of social media posts revealed five main themes regarding IBD biologic therapies.24 In the Figure24 below, the bigger the circle, the more posts were found that centered on the corresponding topic. The analysis revealed the most commonly discussed topic about biologics was negative experiences. This was followed by decisions regarding treatment, positive experiences with biologics, online information seeking from peers, and cost.

          © 2025 Cedars-Sinai Medical Center. All Rights Reserved