- Module 1: IBD Social Netnography
- What is Social Netnography?
- How Can Social Netnography Help in IBD?
- Social Media Posts
- Main Themes from IBD Social Netnography
- Thematic Network
- Negative Experiences and Concerns with Biologics
- Decision-Making Surrounding Biologic Use
- Positive Experiences with Biologics
- Information- and Support-Seeking from Online Community
- Cost of Biologics
- What Does IBD Social Netnography Teach Us?
Main Themes from IBD Social Netnography
The recent analysis of social media posts revealed five main themes regarding IBD biologic therapies.24 In the Figure24 below, the bigger the circle, the more posts were found that centered on the corresponding topic. The analysis revealed the most commonly discussed topic about biologics was negative experiences. This was followed by decisions regarding treatment, positive experiences with biologics, online information seeking from peers, and cost.